Some Reasons Why Musicians Get Stuck at the Local or Regional Level
Ever wonder why some talented local musicians never get that elusive record deal? Or why the careers of some signed artists or American Idols stall out just past the starting gate? It's not just "bad luck." Here are some common reasons why some artists never make it to the next level:
1. Poorly-defined goals. Even if they're too modest to say so in public, successful artists have a solid answer for the question: "What are your goals in the music industry?"
2. Band members with different goals. In order to succeed, you have to be on the same page. It's tough to stay on track if some band members know what they want and others want different things or don't know what they want at all. Everyone needs to row in the same direction or you go in circles.
3. Lack of musical focus. Creativity is good, but in the mainstream music industry, only artists with multiple past successes have leeway to gravitate toward other musical styles. Here's why: Different musical genres involve different networking contacts and working methods. Artists whose styles are too diverse have difficulty achieving consistent contacts and working methods...and it takes consistency to break a new artist. (Newsflash for artists who think playing a lot of different styles makes them unique: it doesn't. We see artists with this "unique" talent all the time. In fact most artists can play or sing in more than one style, but publicly they focus on one they do best. Develop your strength and polish your act. )
4. Poor work ethic. The old saying that harder you work, the "luckier" you get is true. Commitment is key to success, Work hard and stay focused, be prepared to do whatever it takes.
5. Waiting to be discovered. People who are "discovered" make it happen instead of waiting. Get off your ass and get creative, keep things realistic and don’t be afraid to be aggressive in your career promotion
6. Ineffective artist management, or not listening to good management. It sounds simplistic, but it's where many, many artists go wrong. In order to be effective, your management has to know what they're doing. And if you have good, experienced management but don't follow their advice, they can't help you. Develop a good working relationship with your management and work in partnership to develop your ideas and career.
7. Working with people who don't have contacts in the industry at the next level. Ideally, the people you start with should be constantly building better skills and contacts along the way. If that doesn't happen, you'll need to work with people who have contacts at the next level.
8. Signing with a label with inadequate funding or poor distribution. If you want a record deal, the goal isn't "a record deal." The goal is the record deal with the most potential for long-term success.
9. Lack of a live following. Especially in pop, metal, rock and country, no draw means no deal.
1. Poorly-defined goals. Even if they're too modest to say so in public, successful artists have a solid answer for the question: "What are your goals in the music industry?"
2. Band members with different goals. In order to succeed, you have to be on the same page. It's tough to stay on track if some band members know what they want and others want different things or don't know what they want at all. Everyone needs to row in the same direction or you go in circles.
3. Lack of musical focus. Creativity is good, but in the mainstream music industry, only artists with multiple past successes have leeway to gravitate toward other musical styles. Here's why: Different musical genres involve different networking contacts and working methods. Artists whose styles are too diverse have difficulty achieving consistent contacts and working methods...and it takes consistency to break a new artist. (Newsflash for artists who think playing a lot of different styles makes them unique: it doesn't. We see artists with this "unique" talent all the time. In fact most artists can play or sing in more than one style, but publicly they focus on one they do best. Develop your strength and polish your act. )
4. Poor work ethic. The old saying that harder you work, the "luckier" you get is true. Commitment is key to success, Work hard and stay focused, be prepared to do whatever it takes.
5. Waiting to be discovered. People who are "discovered" make it happen instead of waiting. Get off your ass and get creative, keep things realistic and don’t be afraid to be aggressive in your career promotion
6. Ineffective artist management, or not listening to good management. It sounds simplistic, but it's where many, many artists go wrong. In order to be effective, your management has to know what they're doing. And if you have good, experienced management but don't follow their advice, they can't help you. Develop a good working relationship with your management and work in partnership to develop your ideas and career.
7. Working with people who don't have contacts in the industry at the next level. Ideally, the people you start with should be constantly building better skills and contacts along the way. If that doesn't happen, you'll need to work with people who have contacts at the next level.
8. Signing with a label with inadequate funding or poor distribution. If you want a record deal, the goal isn't "a record deal." The goal is the record deal with the most potential for long-term success.
9. Lack of a live following. Especially in pop, metal, rock and country, no draw means no deal.
10. Artist "settles" too much; recording quality, image, stage presence, photos, and demo packaging, and overall presentation are all just "OK." Successful artists are more than just "OK" and never settle. Nor do their managers.
11. Poor networking skills. Successful artists constantly seek new networking methods and know how to use them.
12. Hanging onto ineffective band members. Many artists have trouble separating business and friendship, at the cost of their careers.
13. Dated musical style. (Sounding like 1990's Pearl Jam or 'N Sync probably isn't going to cut it.)
14. Dated image. If you still dress the same way you did 5 to 10 years ago or have the same hair style, it's time to freshen up. If you're fond of the clothes, wear them on your own time--not when you want someone to invest money in your music being the hippest, happening thing since sliced bread.
15. Lack of radio-friendly songwriting (or lack of access to radio-friendly original songs). No hit potential, no deal.
16. Bowing to peer or family pressure not to change. Doing the same thing, the same way, brings the same results. So in order to improve something, change has to occur; it literally can't stay the same. Change isn't necessarily a bad thing: if you put icing on a cake, the cake changes but is still the same underneath. If its bad icing or you do something stupid when frosting it, the cake falls apart. (Fortunately, that doesn't happen too often.)
17. Drug or alcohol issues. Many artists with easy access to drugs, alcohol, and groupies at the local level have the distorted impression that they've "made it" and lose motivation to go any further.
18. Spouse / child obligations. Putting together an entertainment career is expensive and requires a major time commitment. The same is true of spouses and children. We're not saying it's impossible, but it's definitely more difficult.
19. Impossible to work with. Being impossible to work with doesn't always mean the artist isn't a nice person; we know one very nice artist who has had seven managers in the past ten years. We like this artist just fine as a person, but in order for a team to become successful, it needs time to gel. With a rotating litany of band members, managers, and agents, that's not likely to happen.
20. Not understanding how the industry works. You have to know how the game is played in order to move the right pieces.
11. Poor networking skills. Successful artists constantly seek new networking methods and know how to use them.
12. Hanging onto ineffective band members. Many artists have trouble separating business and friendship, at the cost of their careers.
13. Dated musical style. (Sounding like 1990's Pearl Jam or 'N Sync probably isn't going to cut it.)
14. Dated image. If you still dress the same way you did 5 to 10 years ago or have the same hair style, it's time to freshen up. If you're fond of the clothes, wear them on your own time--not when you want someone to invest money in your music being the hippest, happening thing since sliced bread.
15. Lack of radio-friendly songwriting (or lack of access to radio-friendly original songs). No hit potential, no deal.
16. Bowing to peer or family pressure not to change. Doing the same thing, the same way, brings the same results. So in order to improve something, change has to occur; it literally can't stay the same. Change isn't necessarily a bad thing: if you put icing on a cake, the cake changes but is still the same underneath. If its bad icing or you do something stupid when frosting it, the cake falls apart. (Fortunately, that doesn't happen too often.)
17. Drug or alcohol issues. Many artists with easy access to drugs, alcohol, and groupies at the local level have the distorted impression that they've "made it" and lose motivation to go any further.
18. Spouse / child obligations. Putting together an entertainment career is expensive and requires a major time commitment. The same is true of spouses and children. We're not saying it's impossible, but it's definitely more difficult.
19. Impossible to work with. Being impossible to work with doesn't always mean the artist isn't a nice person; we know one very nice artist who has had seven managers in the past ten years. We like this artist just fine as a person, but in order for a team to become successful, it needs time to gel. With a rotating litany of band members, managers, and agents, that's not likely to happen.
20. Not understanding how the industry works. You have to know how the game is played in order to move the right pieces.
21. Not willing to invest in you. Developing a career takes a great deal of investment on your part. You must be willing to invest the time necessary, the money required and the commitment needed to make your career happen.
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